
inTreatment Campaign
in-treatment season 4 Marketing Campaign explores the HBO original scripted series of Dr. Brooke Taylor and her therapy patients. Components of the visually cohesive campaign include a continuation of the IG account @intreatmenthbo, extra content captured by the internal Creative Services team with my team adding Kinetic type treatment overlayed, lower thirds designs on character interviews, an accompanying episodic podcast with sharable social graphics produced week over week added to the various ways we reached audiences of existing fans and those new to the original program. Working with Corporate Social Responsibilities (CSR), the resources provided to users visiting the inTreatment HBO.com to non-profit organizations for anyone struggling with mental health-related issues.
Extra Content.
Kinetic type character pieces in collaboration with the internal creative services team and the finishing and graphics team.
Podcast
Directed design team in creating podcast Key Art, resource cards, and weekly animated social media assets.